Marketing Agencies are too expensive for most Start-ups. To make things worse, they are often opaque and make Digital Marketing and Sponsored Content overly complicated - so it is best to do what you can in-house.

In this engaging and interactive session, David Taylor, Founder of The Marketing Consultancy Group (MCG) will cover:

• Before you start a LinkedIn Campaign
• LinkedIn Advertising Options
• How to build a campaign
• Best practice
• The good, the bad and the ugly
• What NOT to do
• LinkedIn Advertising – Myth busting
• Organic Vs Paid; Text Vs Video; Links Vs Images; Hashtags Vs Tagging; Week Vs Weekend; Home-grown Vs External content