As Marketers we are responsible for shaping the perception of our profession and we do so by our actions. If you want to be seen as adding value to your business rather than just turning the handle, you know what to do.
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Over the last few weeks it has dawned on me that too many companies have put next to no effort in to their Content Marketing strategies. The aim of this article is to make you stop. To think. Regardless of where you sit in the business ecosystem.
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