6 steps to deal with a Keyboard Conor McGregor

Anyone that has handled a Social Media account for a business, regardless of its size, will at one stage or another come across their very own Keyboard Conor McGregor. That one guy (or girl) that...

Marketing - Tactics, Marketing - Strategy, Marketing - GeneralDavid Taylor20 July 2017Marketing Strategy, Social Media, Social Media ManagementComment

WTF is a Virtual Marketing Director?

"While I stood there, with my pants around my ankles, I had my lightbulb moment."

Marketing - General, Marketing - Strategy, Marketing - TacticsDavid Taylor10 July 2017Virtual Marketing, Virtual Marketing Director, Marketing, Marketing Strategy, Business to Business MarketingComment

I have 22,000 unopened e-mails sitting in my Inbox and poor Marketing is to blame.

As Marketers we are responsible for shaping the perception of our profession and we do so by our actions. If you want to be seen as adding value to your business rather than just turning the handle, you know what to do.

Marketing - General, Marketing - Strategy, Marketing - Tactics, Digital Marketing, Content MarketingDavid Taylor5 July 2017Marketing Strategy, Digital MarketingComment

6 reasons your Content Marketing sucks

Over the last few weeks it has dawned on me that too many companies have put next to no effort in to their Content Marketing strategies. The aim of this article is to make you stop. To think. Regardless of where you sit in the business ecosystem.

Content MarketingDavid Taylor28 April 2017Content Marketing, Business to Business Marketing, Marketing StrategyComment

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